ViA is a series of showrooms under listed corporation E. Bon Holdings Limited (Stock Code: 00599) specialising in trading of luxurious furniture and kitchen fittings. ViA supplies world-class brands of furniture and kitchen fittings for commercial and residential projects in Hong Kong, Macau and the mainland China, such as Giorgetti, Poliform, Poltrona Frau and Varenna.
In Dec 2011, E. Bon Group established its first flagship store along Shiliupu, Huangpu River, at the proximity of the Shanghai World Expo venue. The store, which occupies over 14,000 sq. ft. in a modern structure, is a 2-level high showroom displaying artpieces of designers. Originated in Europe, these quality products exhibit simplicity, modern and laid-back styles in this old city.
The opening of the store represents a milestone of their efforts in the mainland China. To satisfy the trend of quality lifestyle in Shanghai and Northeastern China, the Group has been expanding its product lines in the market, ranging from hardware to fine furniture. The Group is a supplier of premier brands such as Varenna (kitchen system) and Poliform (furniture), as well as a number of quality brands of hardware and sanitary fittings. Since the commencement of the store development, the Group has been in active negotiation of dealership in China with various foreign brands. These brands emphasize quality and taste, which are also the Group’s topmost mission. The Group has participated projects of interior decoration in Shanghai, Shenyang and Chongqing since 2009 to extend its presence in China and business exposures.
The store takes a whole year and a half to go through the stages of concept, design and decoration in the showroom project. The Group aimed at setting up the most delicate comprehensive showroom of furniture, kitchen, hardware and sanitary fittings. E.Bon Group was confident that the store would lay a foundation for further development in other parts of China. While the worldwide economy is going ups and downs, the China economy shall continue its momentum; the Group is dedicated to provide quality products to the market and respond to any changes in a timely manner. Well-planned and equipped, the Group is sure to reap the fruit of success.